||[May. 8th, 2007|09:24 pm]
King Sunny Ade and Manu Dibango's track "Hi-Life" is the perfect soundtrack right now.
I worked over-time to start cracking a problem I wanted to solve: quantifying social influence in a viral marketing campaign. I have a data set, I got results but not enough time to make a pretty graph. I identified the top 2% of most influential people in our target market. I feel slightly evil.
So I'm a geek working for an advertising company. Last week I got asked the classic... "so how do you see your role inside the company?"
We basically didn't have an entry interview when the companies merged. I'm a coder that doesn't take kindly to noisy surroundings (a temporary situation while offices are being re-jigged), bureaucratic expectations (think meetings and 9-to-5 seat warming). My job is so abstract most don't know what I do, so they can't measure my productivity.
That naturally got people nervous.
A frank discussion followed that question, which gave me much to think about. I am craving stability, I'd like to stay in Quebec and the colleagues are a fun bunch. I had a few ideas of where I could add value, but somehow I couldn't find the common thread, couldn't boil it down to a sound-bite.
The internet disrupts traditional communications and branding. There's no better place to be helping that disruption than in a growing and dynamic agency. Especially when that agency has incredible sales people, an established client base and a willingness to find out what the geeks can pull off.
So I'm going to be the geek that proposes disruptive ways to make a lot more money. And I think this is going to be a lot of fun.